Website design and development:
Matt Brook
Website design and development:
Matt Brook
Applying the show-don’t-tell principle to create clarity and distinctiveness
Applying the show-don’t-tell principle to create clarity and distinctiveness
This award-winning architecture practice wanted to move beyond its current placeholder website to capture the essence of its work onscreen.
Matt Brook, the practice's founder, was very clear about how we envisaged the site's immediacy and ability to tell a comprehensive narrative in a concise, high-impact form.
Based on these specific requirements, we designed and developed a website which would prioritise the practice’s work, essentially transforming it into a bespoke and user-friendly portfolio.
The visual appearance was deceptively stripped-back and spacious, showcasing the scale and detail of the various projects on display.
This award-winning architecture practice wanted to move beyond its current placeholder website to capture the essence of its work onscreen.
Matt Brook, the practice's founder, was very clear about how we envisaged the site's immediacy and ability to tell a comprehensive narrative in a concise, high-impact form.
Based on these specific requirements, we designed and developed a website which would prioritise the practice’s work, essentially transforming it into a bespoke and user-friendly portfolio.
The visual appearance was deceptively stripped-back and spacious, showcasing the scale and detail of the various projects on display.
Behind the scenes, painstakingly, we built these pages, each one designed as a bespoke display to best highlight the nature of a specific project. At the same time, we needed to ensure a uniformity of visual style and language throughout the website.
This required a delicate balancing act — to meet the visual narrative demands of each project while maintaining a logical and pleasing consistency to reinforce the brand's presence and identity.
The resulting website perfectly captures the Matt Brooks brand's creativity and diligence and the integrity and variety of its projects.
Behind the scenes, painstakingly, we built these pages, each one designed as a bespoke display to best highlight the nature of a specific project. At the same time, we needed to ensure a uniformity of visual style and language throughout the website.
This required a delicate balancing act — to meet the visual narrative demands of each project while maintaining a logical and pleasing consistency to reinforce the brand's presence and identity.
The resulting website perfectly captures the Matt Brooks brand's creativity and diligence and the integrity and variety of its projects.
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Patn Studio
x+why
Embankment East Tower Cathedral Approach
Salford M3 7FB
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Find us
Patn Studio
x+why
Embankment East Tower Cathedral Approach
Salford M3 7FB
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Find us